Between acting, producing, and promoting their projects, it’s surprising many celebs have a moment to do anything else. But tons of your favorite stars from Melissa McCarthy to Jessica Simpson and even Drew Barrymore have surprisingly successful side hustles. Enter any mall or shopping center and you are guaranteed to find a celeb line from clothing to accessories, makeup, cleaning supplies, and even deli meat. So how honest is The Honest Company? What’s the scoop on Goop? Here are the celeb side hustles that bring in millions and even billions of dollars.
In 2013, Kate Hudson co-founded activewear line Fabletics. In just four years, sales have grown dramatically. CNBC reported the company had a $250 million revenue run rate and sales increased a jaw dropping 43 percent in 2016. The brand also has a large social media following with over 24k followers on Twitter and over 560k followers on Instagram.
Fabletics has three business models. They sell clothing a la carte on their website, but the company also offers a subscription service where members can save up to 50 percent. For $49 per month, you can get a top, sports bra, and bottom. You can also purchase Fabletics at any of their brick and mortar locations. As of July 2017, there were 23 stores throughout the US.
In April 2017, the brand announced they were expanding the line and making many women very happy by offering plus sizes. After all, while most women will never have Hudson’s body, at least they now have the option of wearing her clothes.
There’s no question who the most successful Real Housewife is — it’s Bethenny Frankel, who sold her liquor company Skinnygirl to Beam Global (now Beam Suntory), in 2011 for a reported $100 million, according to Forbes.
Still the face of the brand, Frankel pushes bottles on nearly every episode of Real Housewives of New York. But there is no shame in her game. Skinnygirl has gone from margarita to brand to empire with tons of products emblazoned with the signature company’s logo including food, drinks, lunch meat, candy, coffee, tea, kitchen appliances, shapewear, and more. It feels like if there is anything Frankel can put her name on, she will. She’s also a New York Times best selling author with nine books under her very tiny belt.
In addition to being a Real Housewife, Frankel and Million Dollar Listing star Fredrik Eklund are getting their own show together on Bravo, which is tentatively titled the Bethenny and Fredrik Property Project. She is also set to join ABC’s Shark Tank for the Fall 2017 season. With so many projects and shows, is there any side hustle Frankel won’t embrace and succeed in doing?
Like her Legally Blonde character Elle Woods, there is nothing that Reese Witherspoon can’t do. In May 2015, she launched Draper James, which she calls a “Southern-inspired retail brand.” Forbes reported investors were so impressed, they poured a whopping $17 million into the company.
Draper James is named after Witherspoon’s grandmother Dorothea Draper and her grandfather, William James Witherspoon. The website carries a range of beautiful clothing, accessories and home accents. Every item is on brand, incorporating elements of the south such as statement bags and even hostess gifts (because showing up to someone’s house without one is just rude) including embroidered cocktail napkin sets.
In 2017, the brand launched a collaboration with luxury online retailer Net-a-Porter. The capsule collection was inspired by the style of the 1950s with bright printed dresses and tops. Not only an online brand, Draper James has several retail locations in the southern hubs of Lexington, Nashville, and Dallas. It’s likely that it is only a matter of time before there is a Draper James store in every city.
Many people argue the Kardashian Jenner family has no talent. But that is simply untrue; no family is better at branding and marketing their name. From television shows to clothing lines and beyond, there is no family more famous for being famous than they are. And even the youngest sister, Kylie Jenner, has managed to create an incredibly successful brand for herself in a very short period of time. According to Forbes, in 2016 — the year the brand launched — Kylie Cosmetics made a whopping $18 million. The same year, Jenner was declared the second highest earning reality star — the highest being Jenner’s older sister Kim Kardashian, of course.
Kylie Cosmetics began as a limited line offering Lip Kits that contained a liquid lipstick and lip liner. These kits were so coveted, according to The Huffington Post, the first batch sold out in less than 20 minutes. So it wasn’t exactly a surprise to anyone when the lines at Kylie’s pop up shops in both Los Angeles and New York City garnered equal attention with lines out the door like mob scenes.
Now that Kylie Cosmetics has expanded beyond Lip Kits to offer additional products such as Kylighters, Kyshadows and blushes, it’s practically a sure bet that Kylie will become the new Kim.
Jessica Alba is honestly a billionaire. The company she founded, called The Honest Company, raked in $300 million in 2016, according to CNN. The Honest Company offers over 100 different products in a variety of categories including baby, personal care, cleaning products, and even vitamins. The brand is sold online and at many major national retailers including Target, CVS, Babies R Us, Whole Foods, and Costco.
Alba even spun off her brand into another company, called Honest Beauty, which has makeup, skincare, and hair care products. The line is sold online as well as at Ulta and at 800 Target stores.
However, despite the company’s runaway success, it hasn’t been without problems. In June 2017, CNN reported the company settled a lawsuit for $1.55 million because they misled customers about the safety of ingredients in their laundry detergent and dish soap. But to be honest, $1.55 million is just a drop in the mop bucket for them.